How to come up with good ideas
https://gyazo.com/e9b8a028af170659507c6fb7e0496083
How to make a good IDEA 2017-03-31 @ unexplored junior camp Unexplored Camp Director / Cybozu Labs NISHIO Hirokazu This slide is a 10 minute presentation given to 1017 year old creators at the Unexplored Junior Camp. https://gyazo.com/1a9e80c72e651dd0884dda3add7cbb59
2I recently received the following consultation
https://gyazo.com/31f8c00596f9ea10180d1f89783289ca
3My subordinates come up with only ideas that score about 80 points, but no ideas that score 90 or 95 points. How can we help them come up with better ideas?
https://gyazo.com/6ff7742a29ae053de02202a5ec65b7be
What is this phenomenon? 4 When does the phenomenon "few ideas above 90 points" occur?
https://gyazo.com/fc68136e637e091057b84619c2548a34
5Focusing on decentralization (variation in quality), of course it occurs when the quantity of ideas produced is small or when the average quality of the ideas produced is low. However, even if there is no difference in the quantity or average quality of ideas, it will occur if there is a difference in decentralization (variation in quality). https://gyazo.com/857278889938cb6f1953b2a71e777362
Variation in quality is not a bad thing6The greater the variation, the more ideas are above 90 points.
https://gyazo.com/25c0c0e4c1238e6a3175ab39013cbee5
Variation in quality is not a good7 The greater the variation, the more ideas that fail below 60 points.
https://gyazo.com/69402d0eda3e902f69aeddcef84b1988
Line to be crossed8
60 points or more is good 90 points or more is good
The good and bad of the variation depends on the line to be crossed.
Which situation are you in now?
https://gyazo.com/3638600aa831545e93925f723790af72
Think of it in terms of dice9 dice2 sum of dice1 double7 average probability of getting 12 1/36 average probability of getting 2 1/36 average probability of getting 12 1/6 average probability of getting 2 1/6 7The greater the variation, the higher the probability of getting a good or bad roll.
https://gyazo.com/a2435948ee44ecb90d7d16e1a1fe8341
How to get good ideas10The probability of getting a good eye is high if you increase the variability, but the probability of getting a bad eye is also high. There are ways to improve this.
https://gyazo.com/6743ba8399784d72fca38d7e34e85714
Do it three times and pick the best one 11 average 9.06 average 9.92
https://gyazo.com/59ffa172595141ef6f94326565989676
Doing it over and over and selecting the good ones12 You don't get a "good idea" from the beginning, you get a number of ideas and keep only the good ones, which become "good ideas" after the fact. And the greater the variation in quality, the higher the quality of the final remaining ideas. Average 9.06Average 9.92
https://gyazo.com/c88f1609a8f63fade8f00c7202a8739f
Note: Maximum value, not average value13If you get a lot of ideas and opinions, and then try to incorporate all of them by "adding them up," you will have limited time and less time to multiply each idea, so you will be closer to the average, which will reduce variability. The only exceptions are combinations where 1 + 1 equals 10.
https://gyazo.com/2fe3c4290543ae0af8f4d0405e7377f2
Summary 14: To come up with good ideas, you need to increase the variety of quality, come up with a lot of ideas, and choose one idea instead of trying to do them all.
https://gyazo.com/b4cdd78578afa90d43a6379fcb8b7b6a
Supplement 15 p.12 originally stated "Discard the bad ones and keep only the good ones" but the first half was deleted. Dr. Toshiyuki Masui pointed out: -If you discard what you think is bad, the variation after that will be less. If you keep it, it may be useful later. -I agree with this opinion.
https://gyazo.com/78cf32e4d35f72850f37aa3846ddee11
Supplemental Appendix 16There is little harm in having a lot of ideas on record. On the other hand, if you try to do many things at the same time or talk about them in one presentation, the time you can spend on each one will decrease. It is important to note that "recording/storing" and "doing/talking" have different characteristics.
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